TY  - BOOK
AU  - Doole,Isobel
AU  - Lowe,Robin
TI  - International marketing strategy; analysis, development and implementation
SN  - 1-84480-025-3
U1  - 658.8 
PY  - 2004///
CY  - Australia
PB  - Thomson
KW  - Marketing
KW  - Strategy
KW  - GENERAL MANAGEMENT
ER  -