TY  - BOOK
AU  - Bovee,Courtland
AU  - Houston,Michael J.
TI  - Marketing
SN  - 0-07-006879-8
U1  - 658.8 
PY  - 1995///]
CY  - N.Y.
PB  - McGraw-Hill
KW  - Marketing
KW  - GENERAL MANAGEMENT
ER  -