TY  - BOOK
AU  - Rosenberg,Jerry M.
TI  - Dictionary of marketing and advertising
SN  - 0-471-02502-X
U1  - 658.8003 
PY  - 1995///]
CY  - N.Y.
PB  - John Wiley
KW  - Advertising
KW  - Dictionaries
KW  - Marketing
KW  - GENERAL MANAGEMENT
ER  -