TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 0-03-051562-9
U1  - 658.83 
PY  - 1991///]
CY  - Chicago
PB  - Dryden Press
KW  - Marketing research
KW  - GENERAL MANAGEMENT
N1  - Includes bibliographical references and index
ER  -