TY  - BOOK
AU  - Parsons,Elizabeth
AU  - Maclaran,Pauline
AU  - Chatzidakis,Andreas
TI  - Contemporary issues in marketing and consumer behaviour
SN  - 9780415826907 (hardback : alk. paper)
AV  - HF5415 .P2493 2017
U1  - 658.8 
PY  - 2018///
CY  - London : 
PB  - Routledge, Taylor & Francis Group, 
KW  - Marketing
KW  - Consumer behavior
N1  - Earlier edition: 2009; Includes bibliographical references and index; Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management -- Ethical consumers and the moralised brandscape -- Politicising consumption - consumerising politics -- Marketing spaces and places -- The globalised marketplace; Adult
N2  - "This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.
This popular text successfully links marketing theory with practice, locating marketing ideas and applications within the wider global, social and economic contexts.
Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels." --Provided by publisher
ER  -