TY - BOOK AU - Barrow,Colin AU - Barrow,Paul AU - Brown,Robert TI - The business plan workbook: a step-by-step guide to creating and developing a successful business SN - 9780749481797 (paperback) AV - HD30.28 .B3685 2018 U1 - 658.4012 PY - 2018/// CY - London PB - Kogan Page, KW - Business planning KW - Business enterprises KW - Finance KW - BUSINESS & ECONOMICS KW - Development KW - Business Development KW - bisacsh KW - Entrepreneurship KW - Strategic Planning KW - fast N1 - Includes bibliographical references and index; Adult N2 - "This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising. With a range of fresh case studies including BrewDog, Chilango and Honest Burgers, this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning. Online supporting resources for this book include lecture slides, test questions and answers, and a new guide to online courses, lectures and case studies."-- ER -