TY  - BOOK
AU  - Thaler,Richard H.
AU  - Sunstein,Cass R.
TI  - Nudge : improving decisions about health, wealth, and happiness
SN  - 9780300122237
U1  - 330 
PY  - 2008///
CY  - London
PB  - Penguin Books
KW  - Economics
KW  - Psychological aspects
KW  - Choice (Psychology)
KW  - Economic aspects
KW  - Decision making
KW  - Consumer behavior
N1  - Includes bibliographical references (pages 281-302) and index; [Adult (college level or above)]
N2  - "Nudge is about choices - how we make them and how we're led to make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on how to prevent the countless bad mistakes we make in our lives - including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources and other numerous bad decisions regarding health care, our families and education. Citing decades of cutting-edge behavioral science research they demonstrate that sensible "choice architecture" can successfully nudge people toward the best decision without restricting their freedom of choice. Terrifically straightforward, informative and often very entertaining, this book is a must read for everyone with an interest in our individual and collective well-being." -- Provided by publisher
ER  -