TY  - BOOK
AU  - Tocquigny,Rick
AU  - Burtcher,Andy
ED  - P&G Alumni Network.
TI  - When core values are strategic : how the basic values of Procter and Gamble transformed: leadership at Fortune 500 companies 
SN  - 9780132905336 (hbk. :
U1  - 658.4012 
PY  - 2012///]
CY  - New Jersey : 
PB  - FT Press, 
KW  - Procter & Gamble Company
KW  - Management
KW  - Executives
KW  - Case studies
KW  - Leadership
KW  - Values
KW  - Customer relations
KW  - Organizational effectiveness
N1  - P&G Alumni Network. -- Book jacket; [Specialized (professional)]; [Adult (college level or above)]
N2  - "This book will establish why core values are timely and proven factors to long-term commercial success. It provides the ingredients behind building a corporate learning culture that translates to increased shareholder value. It also explain how core values and marketing initiatives are inseparable." -- From book jacket
ER  -