TY  - BOOK
AU  - Iacobucci,Dawn
TI  - Marketing management / 
SN  - 9789814416351
U1  - 658.8 
PY  - 2014///
CY  - Pasig City, Philippines : 
PB  - Cengage Learning Asia Pte Limited, 
KW  - Marketing management
N1  - Includes index; Adult (college level or above)
N2  - "Provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. This book includes issues that can be organized around an easy-to-remember framework of 5Cs, STP, and 4Ps." -- From WorldCat Database
ER  -