TY  - BOOK
TI  - Hospitality and tourism marketing
SN  - 9789351151265
U1  - 658.82 
PY  - 2014///
CY  - UAE
PB  - 3G Elearning
KW  - Marketing, Hospitality Industry
KW  - Marketing, Tourism Industry
N1  - Includes bibliography : pages 247-254; Adult (college level or above)
N2  - "This very readable text makes it suitable for use both educational and professional contexts. As well as offering numerous examples, the book provides comprehensive coverage of essential marketing principles, such as developing a marketing plan, understanding consumer behavior, doing marketing research and implementing the marketing mix. The text also includes sections on contemporary marketing issues such as integrated marketing communications, Internet marketing, responsible marketing and internal marketing. The book comes with a companion DVD for rich learning experience. The DVD is also a useful tool for teachers to teach with digital resources in classroom and do a great job of illustrating skills and techniques that are otherwise difficult to explain." -- Provided by the author
ER  -