TY  - BOOK
AU  - Thorson,Esther
AU  - Duffy,Margaret
TI  - Advertising age : the principles of advertising and marketing communication at work / 
SN  - 9781111970468
U1  - 659.1 
PY  - 2012///
CY  - Australia : 
PB  - South-Western, Cengage Learning, 
KW  - Advertising
KW  - United States
N1  - Adult (college level or above)
N2  - "The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices." -- [From publisher description.]
ER  -