TY  - BOOK
AU  - Kapferer,Jean-Noel
TI  - The new strategic brand management : : advanced insights and strategic thinking 
SN  - 9780749465155
U1  - 658.8343 
PY  - 2012///
CY  - London : 
PB  - Kogan Page, 
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index.
ER  -