TY  - BOOK
AU  - Gamble,John
AU  - Thompson,Arthur A.
TI  - Essentials of strategic management: the quest for competitive advantage / 
SN  - 9780071318129
U1  - 658.4012 
PY  - 2013///
CY  - New York, NY : 
PB  - McGraw-Hill/Irwin, 
KW  - Strategic planning
KW  - Business planning
KW  - Competition
KW  - Case studies
N1  - Has index; Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company’s direction : vision and mission, objectives and strategy -- What are the industry’s driving forces of change and what impact will they have? -- Evaluating a company’s resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name
ER  -