TY  - BOOK
AU  - Singh,Uttam Kumar
TI  - Strategic brand management: measuring and managing brand equity 
SN  - 9788171394111
U1  - 658.827 
PY  - 2010///
CY  - New Delhi, IN
PB  - Jnanada Prakashan
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -