TY  - BOOK
AU  - Allan,JulieqJulie Stephanie
AU  - Fairtlough,Gerard
AU  - Heinzen,Barbara
TI  - The power of the tale: using narratives for organisational success /  
SN  - 047084227X
U1  - 658.45 
PY  - 2002///
CY  - Chichester, New York
PB  - Wiley
KW  - Communication in management
KW  - Communication in organizations
KW  - Corporate culture
KW  - Storytelling
N1  - Includes bibliographical references and indexes
ER  -