TY  - BOOK
AU  - Dwyer,F Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy, relatinships and learning 
SN  - 978-007-126343-6
U1  - 658.8 
PY  - 2009///]
CY  - Boston, MA
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -