TY  - BOOK
AU  - Stinnett,Bill
TI  - Think like your customer: a winning strategy to maximize sales by understanding how and why your customers buy 
SN  - 0-07-144188-3
U1  - 658.8342 
CY  - N.Y.
PB  - McGraw-Hill, c2004.
KW  - Consumer behavior
KW  - Selling
KW  - Customer relations
KW  - Customer loyalty
N1  - Includes index
ER  -