TY  - BOOK
TI  - When marketing becomes a minefield. What will you do?
T2  - Management dilemmas series
SN  - 1-59139-505-4
U1  - 658.8 
PY  - 2004///]
CY  - New York
PB  - Harvard School Pub.
KW  - Marketing
KW  - Management
KW  - Problems, exercises, etc
KW  - GENERAL MANAGEMENT
N1  - Case studies from the pages of Harvard Business Review
ER  -