TY - BOOK AU - Kaplan,Robert S. AU - Norton,David P. TI - Strategy maps; converting intangible assets into tangible outcomes SN - 1-59139-134-2 U1 - 658.4012 PY - 2004///] CY - New York PB - Penguin Books KW - Strategic planning KW - Intangible property KW - Management KW - GENERAL MANAGEMENT ER -