TY  - BOOK
AU  - Gibbs,Paul
AU  - Knapp,Michael
TI  - Marketing higher and further education; an educator's guide to promoting courses, departments and institutions
SN  - 0-7494-3294-2
U1  - 378.174 
PY  - 2002///
CY  - UK
PB  - Kogan Page.
KW  - Education, Higher
KW  - Marketing
KW  - HIGHER EDUCATION
ER  -