TY  - BOOK
AU  - Churchill,Gilbert A,Jr
AU  - Brown,Tom J.
TI  - Basic marketing research
SN  - 0-324-19097-2
U1  - 658.83 
PY  - 2004///
CY  - Thomson Learning/South-Western Publ.
KW  - Marketing
KW  - GENERAL MANAGEMENT
ER  -