TY - BOOK AU - Bearden,William O. AU - Ingram,Thomas N. AU - LaForge,Raymond W. TI - Marketing:bprinciples and perspectives SN - 0-07-232297-7 U1 - 658.8 CY - MA PB - McGraw-Hill, c2001. KW - Marketing KW - United States KW - GENERAL MANAGEMENT ER -