TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing:bprinciples and perspectives
SN  - 0-07-232297-7
U1  - 658.8 
CY  - MA
PB  - McGraw-Hill, c2001.
KW  - Marketing
KW  - United States
KW  - GENERAL MANAGEMENT
ER  -