TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
AU  - Keh,Hean Tat
TI  - Services marketing in asia; managing people, technology and strategy
SN  - 0-13-060566-2
U1  - 658.812 
CY  - Q.C.
PB  - JMress, c2002.
KW  - Customer services
KW  - Marketing
KW  - GENERAL MANAGEMENT
N1  - Include index
ER  -