TY  - BOOK
AU  - Mark,Margaret
AU  - Pearson,Carol S.
TI  - The hero and the outlaw: building extraordinary brands through the power of archetypes 
SN  - 0-07-136415-3
U1  - 658.8   
PY  - 2001///
CY  - MA
PB  - McGraw-Hill  
KW  - Marketing management
KW  - GENERAL MANAGEMENT
N1  - Has index
ER  -