Includes index

"The Entrepreneurship Management is the most important part of management, especially for those enthusiastic people who have an idea of a start-up. An entrepreneurship is a business or other organization started by an entrepreneur, or business person. The enterprise can be for profit or be non-profit venture. Business management skills, marketing knowledge, an understanding of the demand of the product or service as well as risk management analysis are all crucial considerations in an entrepreneurship. In economics, entrepreneurship combined with land, labor, natural resources and capital can produce profit. Entrepreneurial spirit is characterized by innovation and risk-taking, and is an essential part of a nation's ability to succeed in an ever changing and increasingly competitive global marketplace.

key features:
- Applying and synthesizing concepts and techniques from functional areas of strategic management,
finance, accounting, marketing, operations management, and organizational behavior in the context of
new venture development.
- Reveals on strong grounding in managing organizations, operations and people.
- Topics are logically arranged according to the course outline of the subject.
- The use of simple language to facilitate a better understanding of each chapter.
- Illustrative examples of varying difficulties, wherever needed, are presented to enhance the interest of
students.
- The provision of knowledge check test for each chapter is given at the end of chapter to strengthen
the learning process of students.
- Case Study, Role Model, Keywords, and Examples are also provided to enrich the knowledge of
students.

It also features:

- Full color book plus DVD
- Downloadable workbook included in the DVD
- Over 100 hours Interactive E-lectures, Quiz and Videos in DVD
- DVD has many useful features for teachers to teach with digital resources in classroom" --Provided by publisher

Adult 0.00

Text in English