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Service business development : strategies for value creation in manufacturing firms / Thomas Fischer, Heiko Gebauer and Elgar Fleisch

By: Contributor(s): New York : Cambridge University Press, 2012Description: xx, 298 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781107022454
  • 9781107652071
Subject(s): DDC classification:
  • 658.4012 .F529 2012
LOC classification:
  • HD9720.5 .F567 2012
Summary: "This book provides academics and business professionals with a through overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets." - Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.4012 .F529 2012 (Browse shelf(Opens below)) Available 0119471

Includes bibliographical references and index.

"This book provides academics and business professionals with a through overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets." - Provided by publisher.

Adult

Text in English

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