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Service business development : strategies for value creation in manufacturing firms / Thomas Fischer, Heiko Gebauer and Elgar Fleisch

By: Fischer, Thomas, 1959-.
Contributor(s): Gebauer, Heiko | Fleisch, Elgar.
Description: xx, 298 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781107022454; 9781107652071.Subject(s): Manufacturing industries -- Management | Service industries | Customer servicesDDC classification: 658.4012 Summary: "This book provides academics and business professionals with a through overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets." - Provided by publisher.
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658.4012 .F529 2012 (Browse shelf) Available 0119471

Includes bibliographical references and index.

"This book provides academics and business professionals with a through overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets." - Provided by publisher.

Adult

Text in English

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