Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line /

By:

Fritz, Mike [author. ]

Contributor(s):

Berger, Paul D [author. ]

Amsterdam, United Kingdom : Morgan Kaufmann is an imprint of Elsevier, c2015Description: xxii, 374 pages : illustrations (black and white) ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780128006351

Subject(s):

DDC classification:

006.31201422 .F919 2015

Summary: "Improving the User Experience through Practical Data Analytics show you how to make design decisions based on data-not hunches. The authors help the UX (User Experience) researcher recognize the enormous potential of user data that is collected as a natural-by-product of routine UX research methods, such as moderated and unmoderated usability tests, surveys, task analyses, card sorting, contextual inquiries, interviews, focus groups, and more. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data." --Provided by publisher.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Main Library General Circulation	006.31201422 .F919 2015 (Browse shelf(Opens below))	Available		0117738

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Includes index.

"Improving the User Experience through Practical Data Analytics show you how to make design decisions based on data-not hunches. The authors help the UX (User Experience) researcher recognize the enormous potential of user data that is collected as a natural-by-product of routine UX research methods, such as moderated and unmoderated usability tests, surveys, task analyses, card sorting, contextual inquiries, interviews, focus groups, and more. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data." --Provided by publisher.

Adult

Text in English

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