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Travel and tourism management

Publisher: United Aramirates : 3G Learning, 2014Description: v, 189 pages : color illustrations ; 24 cm + 1 DVD (4 3/4 in.)Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789351151159
Subject(s): DDC classification:
  • 338.4791 .T779
Summary: "The book draws on current empirical data on travel behavior of the world population to establish a foundation for this book. It discusses the possibilities and limits of today's tourism industry in regards to predicting future travel behavior based on socio-demographic changes. The book deals with an issue environmental-climatic and regulatory-market economy dimensions of climate change can affect the tourism industry. It also discusses various aspects of tourism business and product in the global context. The book provides comprehensive coverage of essential marketing principles, such as developing a marketing plan, understanding consumer behavior, doing market research, and implementing the marketing mix. The text also includes sections on contemporary marketing issues such as integrated marketing communications, Internet marketing, responsible marketing, and internal marketing." -- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
Multimedia Main Library Multimedia 338.4791 .T779 [2014] (Browse shelf(Opens below)) Available CD04565
Print Materials Main Library Hotel Restaurant Management 338.4791 .T779 2014 (Browse shelf(Opens below)) Available 0115192
Browsing Main Library shelves, Shelving location: Hotel Restaurant Management Close shelf browser (Hides shelf browser)
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338.4791 .R322 2010 The economics of tourism / 338.4791 .Si617 2012 Travel, Tourism and Eco-tourism 338.4791 .Si623 2014 Dynamics of modern tourism / 338.4791 .T779 2014 Travel and tourism management 338.4791 .W181 2011 Tourism : 338.4791 .W363 2014 5th ed. Tourism management / 338.47910285 .N994 2012 Technology strategies for the hospitality industry /

Includes bibliography : (pages [187]-189)

"The book draws on current empirical data on travel behavior of the world population to establish a foundation for this book. It discusses the possibilities and limits of today's tourism industry in regards to predicting future travel behavior based on socio-demographic changes. The book deals with an issue environmental-climatic and regulatory-market economy dimensions of climate change can affect the tourism industry. It also discusses various aspects of tourism business and product in the global context. The book provides comprehensive coverage of essential marketing principles, such as developing a marketing plan, understanding consumer behavior, doing market research, and implementing the marketing mix. The text also includes sections on contemporary marketing issues such as integrated marketing communications, Internet marketing, responsible marketing, and internal marketing." -- Provided by publisher.

[From] Introduction

Text in English.

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