Includes bibliography : (pages [187]-189)

"The book draws on current empirical data on travel behavior of the world population to establish a foundation for this book. It discusses the possibilities and limits of today's tourism industry in regards to predicting future travel behavior based on socio-demographic changes. The book deals with an issue environmental-climatic and regulatory-market economy dimensions of climate change can affect the tourism industry. It also discusses various aspects of tourism business and product in the global context. The book provides comprehensive coverage of essential marketing principles, such as developing a marketing plan, understanding consumer behavior, doing market research, and implementing the marketing mix. The text also includes sections on contemporary marketing issues such as integrated marketing communications, Internet marketing, responsible marketing, and internal marketing." -- Provided by publisher.

[From] Introduction

Text in English.