When core values are strategic : how the basic values of Procter and Gamble transformed leadership at Fortune 500 companies / Rick Tocquigny with Andy Butcher, [and the P&G Alumni network]

By:

Tocquigny, Rick, 1955- [author.]

Contributor(s):

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780132905336 (hbk. :
0132905337

Subject(s):

DDC classification:

658.4012 .T632

Summary: "This book will establish why core values are timely and proven factors to long-term commercial success. It provides the ingredients behind building a corporate learning culture that translates to increased shareholder value. It also explain how core values and marketing initiatives are inseparable." -- From book jacket.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Graduate School Library Master in Business Administration	658.4012 .T632 2012 (Browse shelf(Opens below))	Available		0114384

P&G Alumni Network. -- Book jacket.

"This book will establish why core values are timely and proven factors to long-term commercial success. It provides the ingredients behind building a corporate learning culture that translates to increased shareholder value. It also explain how core values and marketing initiatives are inseparable." -- From book jacket.

Text in English.

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