Persuasion in advertising / by J. O'Shaughnessy and N.J. O'Shaughnessy.
Publisher: New York : Routledge, 2004Edition: 1st edDescription: xi, 220 pages ; 24 cmContent type:- text
- unmediated
- volume
- 0415322243 pbk.
- 659.1 Os82 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 659.1/Os82 2004 (Browse shelf(Opens below)) | Available | 0094253 |
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331.0973/Ov96 2006 Annual editions : | 659.1/J77 2004 Fables, fashions, and facts about advertising : | 658.155/H811 2005 Essentials of financial risk management / | 659.1/Os82 2004 Persuasion in advertising / | 658.8/Sch325 2005 Small business marketing for dummies / | 659.1/H122 2005 Advertising and promotion : | 658.812/St819 2005 The new marketing conversation : |
Includes bibliographical references and index.
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