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Persuasion in advertising / by J. O'Shaughnessy and N.J. O'Shaughnessy.

By: O'Shaughnessy, JohnContributor(s): O'Shaughnessy, Nicholas J, 1954-Edition: 1st edDescription: xi, 220 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0415322243 pbk.Subject(s): Advertising -- Psychological aspects | Persuasion PsychologyDDC classification: 659.1
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659.1/Os82 2004 (Browse shelf(Opens below)) Available 0094253

Includes bibliographical references and index.

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