Brand driven: the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, and Lynn M. Parker.
Publisher: UK: Kogan Page., 2003Description: xvi,334p.: illustrations; 24cmContent type:- text
- unmediated
- volume
- 0-7494-3797-9
- 658.827 .L597
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Graduate School Library Master in Business Administration | 658.827.L597 2003 (Browse shelf(Opens below)) | Available | 0088420 |
Browsing Graduate School Library shelves, Shelving location: Master in Business Administration Close shelf browser (Hides shelf browser)
| 658.8 .K39 2013 Marketing in Asia / | 658.827 .B828 2011 Breakthrough nonprofit branding : | 658.827 .J65 2015 Contemporary brand management / | 658.827.L597 2003 Brand driven: | 658.827.M648 2004 The business of brands / | 658.83 .Aa111 2011 Marketing research / | 658.83 .Es78 2013 Essentials of marketing research / |
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