Normal view MARC view ISBD view

Persuasion in advertising /

O'Shaughnessy, John.

Persuasion in advertising / by J. O'Shaughnessy and N.J. O'Shaughnessy. - 1st ed. - xi, 220 pages ; 24 cm

Includes bibliographical references and index.

ISBN: 0415322243 pbk.

Subjects--Topical Terms:
Advertising--Psychological aspects.
Persuasion Psychology.

Dewey Class. No.: 659.1 / Os82 2004

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)